Ever since childhood we’re trained to think in terms of good or bad.

That however, is the wrong way to think when it comes to marketing tactics.

Marketing tactics are either effective or ineffective.

Taking out large newspaper ads proved very effective 30,40,50 years ago. Not so much today. Doesn’t mean it’s a bad tactic. It’s simply ineffective for majority of the population in United States. It might still be highly effective in other parts of world.

With that in mind, I want to share 11 Small Business Marketing Tactics with you today. Seven of them are digital and four of them are traditional marketing tactics.

Digital Marketing Tactics

  1. Email Marketing
  2. Search Engine Marketing
  3. Social Media Marketing
  4. Content Marketing
  5. Online Ads
  6. Online Video
  7. Mobile Ads

Traditional Marketing Tactics

  1. Direct Mail
  2. Newspapers
  3. Radio
  4. Local TV

The success or failure of each of these tactics depends on several factors including, who you audience is, how do they prefer to be communicated, how successfully can you communicate your message to them.

If you are not using one of the above mentioned tactics but would like to see how you can use it for your specific business, email me at mayurgudka@gmail.com. I’d love to show you.

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September 15, 2017