Author’s Dilemma: To Write or To Sell?

Most authors cringe when they hear the words marketing or selling.

I on the other hand, cringe and get excited when they come and tell me, “I’d rather just write and not do any marketing.”

Why I cringe? Because marketing and writing are equal parts of any successful author’s life. If you want to be successful, you can’t pick one or the other. You have to do both.

So, why do I get excited? Because, I help authors market and sell their books. It’s my bread and butter.

Marketing your book is just as important as writing your book … if you want to sell a lot of copies of your book, that is. Especially in the beginning of your author career, you will have to spend 70-80% of your time marketing. And the remainder of the time writing. Once you start building some brand equity and people buy your books on sheer power of your name, then you can decrease your marketing time to about 40-50% and spend majority of your time writing. But until that happens … YOU HAVE TO MARKET.

If you don’t … you’ll be among hundreds of thousands of unknown authors who write good book, but refuse to market.

The greatest injustice you can do as an author is keep your book a secret. Market it. – Mayur Gudka

So you have a decision to make, are you going to write, market or do both?

Marketing is not as difficult as it seems. Shoot little shots instead of shooting big shots.

Do something small daily. The most important word in the last sentence was ‘daily’. It can be as simple as replying to a fan or two on Twitter, calling a library in your state and getting booked for a talk or a book signing. Calling a blog writer and asking to write a guest blog. There are umpteen number of small things you can do on a daily basis. The greatest marketers in the world do something daily to move themselves towards their objective.

What is your objective, and what are you going to do today to move towards it?

By the way, that’s a great question to ask yourself every morning.

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