Mayur Gudka

I am THE BEST Small Business Marketing Consultant in North Shore, MA.

Category: Marketing

What is your Website’s Job?

It’s 2017. I used to think every small business in United States has a website. I was so wrong. According to GoDaddy, 6 out of 10 very small businesses are not online. Geez Louise! What’s going on here. Anyways, for the sake of discussion in this article, let’s assume you HAVE a website.

So, what is your website’s job? Can you answer this question? Most small businesses have trouble with it.

Let me ask you a few other questions:

  • What is your secretary’s job?
  • What is your accountant’s job?
  • What is your HR manager’s job?

These are easy questions. Business owners have no problem answering these because they have a clearly defined job function for each one of them.

Your website is really your employee. It should have a job function just like your accountant or your secretary. And it is your job to identify its function.

  • Is it to provide basic information about your business to prospective clients and customers?
  • Is it to generate leads for your business? In that case, it’d be your sales rep.
  • Do you want your website to be your customer service representative?

What do you want your website to do?

Once you clearly define it’s job function, then you can design it to fulfill that job function.

Not all websites are designed equally. A website should be designed to fulfill its job.

A website who’s job is to merely provide information and a phone number or an email address to reach the business is much simpler and much different than a website who acts as a funnel attracting only qualified leads.

If you are unclear on your website’s function or want to know whether your website is doing its job correctly or not, email me at mayurgudka@gmail.com and I’ll help you answer these questions.

Did you find strong value in this post?

Twice a month, I privately share Entrepreneurship related “Super Content” (a mix of incredible ideas, tools and strategies) with a select group of people in my Entrepreneur’s Paradise.

Want to become a part of my Entrepreneur’s Paradise? Click here for more details. The content I share is addictive, inspiring and transformational. You don’t want to miss it.

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11 Small Business Marketing Tactics

Ever since childhood we’re trained to think in terms of good or bad.

That however, is the wrong way to think when it comes to marketing tactics.

Marketing tactics are either effective or ineffective.

Taking out large newspaper ads proved very effective 30,40,50 years ago. Not so much today. Doesn’t mean it’s a bad tactic. It’s simply ineffective for majority of the population in United States. It might still be highly effective in other parts of world.

With that in mind, I want to share 11 Small Business Marketing Tactics with you today. Seven of them are digital and four of them are traditional marketing tactics.

Digital Marketing Tactics

  1. Email Marketing
  2. Search Engine Marketing
  3. Social Media Marketing
  4. Content Marketing
  5. Online Ads
  6. Online Video
  7. Mobile Ads

Traditional Marketing Tactics

  1. Direct Mail
  2. Newspapers
  3. Radio
  4. Local TV

The success or failure of each of these tactics depends on several factors including, who you audience is, how do they prefer to be communicated, how successfully can you communicate your message to them.

If you are not using one of the above mentioned tactics but would like to see how you can use it for your specific business, email me at mayurgudka@gmail.com. I’d love to show you.

Did you find strong value in this post?

Twice a month, I privately share Entrepreneurship related “Super Content” (a mix of incredible ideas, tools and strategies) with a select group of people in my Entrepreneur’s Paradise.

Want to become a part of my Entrepreneur’s Paradise? Click here for more details. The content I share is addictive, inspiring and transformational. You don’t want to miss it.

Trust me, it’s that good. Get hooked, now!

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