I get 100 ideas a day. Here’s what I do with them.

So, I get a lot of ideas in the course of a day. I am sure, you do too. Sidebar: Not exactly a marketing post, but marketers get a lot…

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Three reasons why your video isn’t converting + a bonus reason

You know video is the future of marketing. You understand it, accept it, you have started creating videos and are posting them online. But, you don’t see anything happening afterwards….

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How much time should I spend on social media?

Building a presence on social media is kind of like flying an airplane. Let me explain. The largest amount of force is exerted during the first few minutes of the…

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Author’s Dilemma: To Write or To Sell?

Most authors cringe when they hear the words marketing or selling. I on the other hand, cringe and get excited when they come and tell me, “I’d rather just write…

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Small Business Marketing Book

Sales is the lifeblood of any business, big or small. Without sales, the doors get shut, jobs get lost and dreams get shattered. But it’s impossible to get sales if…

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Questions to help you create your Customer Avatar

Before creating any marketing material, it is important to know who you target audience is. Once you understand your target audience, you can be precise in your marketing. Below are…

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A Truly Epic List of 25 Growth Hacks

Every new business wants to grow at full speed. Not everyone knows how to. The momentum a business gathers in the first 90 days of its launch will normally dictate…

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Marketing is either effective or ineffective

Marketing strategies and tactics should be thought in terms of their effectiveness, not whether they are good or bad. Strategies and tactics need to match the audience, their habits and…

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Get a Customer Retention Strategy!

  Most likely you have a customer acquisition strategy. It helps you bring new customers in. The best-in-class businesses also have a powerful customer retention strategy. What is a Customer…

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Customer complaints are gifts. Treasure them.

If you have a business, chances are you will have some customer complaints. No business can escape that. The difference between a great business and okay business is what do…

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