In April of 2015, Google released a new update where they would give preference to mobile-friendly websites in their search engine results.
So, if your website is not mobile-friendly, you must have noticed a drop in traffic and customers in the last two years.
Not sure whether your website is mobile-friendly? Take Google’s Mobile-Friendly Test. All you do is enter your website URL and it tells you whether your website is mobile-friendly or not.
In addition to Google favoring them, there are many other benefits to a mobile-friendly websites.
Majority of your website traffic comes from mobile devices. Hence, if your website is not optimized to be properly displayed on mobile devices, you will lose traffic quickly.
Mobile friendly websites load very fast. This is clearly important in our growing impatient world. If a website does not load within 3 seconds (which most non-mobile-friendly website do not), people move on to something else.
Social media shares are huge on mobile. Since people are already logged into their social media accounts on their mobile devices, sharing becomes much more easier.
Lastly, having a good mobile website makes you memorable. In today’s world, where many websites are still old-school, a mobile-friendly website will help you stand among your competition.
Did you find this post valuable?
If yes, simply enter your email address and click sign up.
Get insider access to my treasure trove of marketing insights, personal invites to closed door programs not offered on this site, and personal musings on a occasional basis.