Mayur Gudka

I am THE BEST Small Business Marketing Consultant in North Shore, MA.

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Three Reasons I Fail

Every single time I have failed in life, it is only because of one of the following three reasons:

  1. I did not respect the process.
  2. I did not respect the results.
  3. I did not respect myself.

Let me elaborate on each of the points further for better understanding.

I did not respect the process

Achievement takes work. It’s a process. Often times the shortcuts are going through the entire process in the right manner. In my experience, when I try to cut corners in the process, the process doesn’t seem to work and I don’t get my intended results.

I did not respect the results

Other times I fail because, I don’t believe the results are worth the time and effort. And as soon as I make that decision, I give up on the process automatically thus never bring the goal to fruition.

I don’t respect myself

This is a self-image issue. Thankfully, this has not been the reason majority of the times I have failed. In other words, I don’t think I am deserving enough to achieve the results and thus sabotage my own efforts (almost always unknowingly).

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Not Bitcoin. Think Blockchain.

Bitcoin has been getting a lot of press in the recent years as an alternate form of currency. At the end of the day, it simply that – a form of currency that one can use to trade goods and services, nothing more.

In addition to it, Bitcoin is fighting a steep, uphill battle. The bitcoin enthusiasts love bitcoin because it’s an unregulated form of currency with no boundaries. As wonderful as this might seem, this is precisely the reason Governments around the world want it abolished. If the government can’t control it, they don’t want it to be around.

Hence, I personally am not too inclined to own bitcoins. I’ll stick with my dollars for now until they find a way to regulate bitcoins.

But, I am more than excited about the underlying technology bitcoin operates on – Blockchain.

The uses of Blockchain technology are far and beyond digital currency and its exciting. Here are a few to mention:

  • Smart contracts – digitization of documents and proof of ownership for transfers
  • Stock exchanges – digital trading platforms
  • Health records – decentralized patient records management
  • Smart property – digitally recorded assets
  • Music distribution – proof of ownership for digital content
  • Secure digital voting – fraud-proof, anonymous digital voting solutions

Another fact I love this is it’s a technology. It doesn’t have to be regulated.

Combining these two facts alone makes blockchain an exciting future technology, in my humble opinion.

If you’re going to invest into something like this, do you own due diligence before investing. This post is purely for entertainment and educational purposes.

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Martial Arts Goals

Every martial artist begins at zero. The first year is usually spent figuring out whether this thing called Martial Arts is for him/her or not.

The first few months are the honeymoon period where the person is excited and often times brags about learning martial arts to friends and family. After about six months though, repetition of same moves can set boredom, or advanced moves and increased amount of exercises can take physical toll on the body.

This is decision time. Are you going to quit or are you going to forge ahead and continue your martial arts education even though it’s hard?

For those of us who fall under the serious martial artists category, I believe we should strive to achieve the following goals (I know, at least I do):

  • Learn the correct form and technique
  • Build endurance
  • Build speed and power
  • Improve reflexes
  • Think how can I take my art to the next level?

The first four goals, I believe can be achieved within 5 years of dedicated practice. The last goal however is an elusive one that can take a lifetime or beyond.

In the next few paragraphs, I am hoping to expand upon each of these goals and share my understanding of them.

Learn the correct form and technique

A martial artists repeats day in and day out the forms he learns. My son practices martial arts everywhere he goes. Take him to a grocery store and he’s practicing his forms in the empty isles. At home, our hallway, the living room are his bedroom are his practice areas. He practices at the bus stop while he waits for the school bus to pick him up in the morning.

Can you imagine him learning the wrong form and practicing it a thousand times? He could easily get hurt in a tournament or even while practicing with a partner. Therefore, it is important to learn the correct form. The earlier you learn the correct forms in your martial arts career, the better and easier it will be.

It’s best to walk up to your teacher and ask them to watch your form and then take their guidance on how to improve it. Once they teach you, practice is a thousand or more times.

Build endurance

Endurance is your ability to practice until the practice is over, not stop practicing because you’re now tired. Every athlete needs to build endurance including martial artists.

If your body gets tired within a minute or two in a fight, or if you find yourself huffing and puffing after doing 100 jumping jacks or running for about 5 minutes, you need to work on building endurance.

Greatest martial artists have fantastic endurance. You should too because one day, you will be a great martial artist.

Build speed and power

Increasing your speed and power are crucial to becoming a better martial artist. It gives you an edge over your competitors. If you observe the greatest boxers, it’s what they work on – speed and power.

It’s what Bruce lee worked on majority of the times too. In fact, Bruce Lee was so fast, the video cameras couldn’t capture his movements. This became a serious problem when he was filming for the TV show The Green Hornet. So, in order to capture his moves, they had to ask him to perform them again – this time slowly.

Improve reflexes

Once you have the form right, develop speed and power and have enough endurance to allow you to practice for hours at length, you need to improve reflexes. One needs to get to a point where you should not have to do the thinking for your body to defend yourself. As soon as your eyes perceive an attack coming towards you, your body should automatically rearrange itself to defend you. That can mean getting out of the way or blocking the attack.

How can you tell if you still need to work on your reflexes? If you have to think even for half a mini-second what block to perform when you’re being attacked, you need to work on your reflexes.

God knows, I need to work on mine.

A martial artist who has achieved these four goals will do extremely well in fights. No doubt about it. But, when he or she achieves the final goal (see below), will lead a fantastic life, or at least, that’s what I think.

Think, how can I take my art to the next level?

Martial arts is a way of life for many around the world. They eat, breathe and sleep martial arts. I consider it a way of life for me. The reason so many of us practice for years and often decades is not because we don’t know how to perform forms and need practice, but we’re in the quest of how can we take it to the next level?

A year of intense practice might give you one slight insight into how to improve your punch. You might realize that when you punch, your hand slightly turns to the outside which gives your punch away to the opponent. Fixing it, gives you an edge. That’s a breakthrough. It does not mean a year wasted. It means knowledge gained.

A good martial artists constantly thinks about how to take his game to the next level be it mental, physical or spiritual.

Maya Angelou imparts words of wisdom

I was inspired today by an email I received from a friend about an interview Oprah had done with Maya Angelou on her 70th birthday. In there, she imparted some words of wisdom. It is my humble attempt to share them here with you.

Quotes by Maya Angelou

“I have learned a lot about a person by the way he/she handles these three things: a rainy day, lost luggage, and tangled Christmas tree lights.”

 

“I’ve learned that making a living is not the same thing as making a life.”

“I’ve learned that life sometimes gives you a second chance.”

“I’ve learned that you shouldn’t go through life with a catcher’s mitt on both hands; you need to throw some things back…”

“I’ve learned that even when I have pains, I don’t have to be one.”

“I’ve learned that whenever I decide something with an open heart, I usually make the right decision.”

“I’ve learned that every day you should reach out and touch someone.”

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

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Twice a month, I privately share Personal Growth related “Super Content” (a mix of incredible ideas, tools and strategies) with a select group of people in my Personal Growth Paradise.

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Trust me, it’s that good. Get hooked, now!

Customer complaints are gifts. Treasure them.

If you have a business, chances are you will have some customer complaints. No business can escape that. The difference between a great business and okay business is what do you once a customer complains?

Survey shows only a very small percentage of unhappy customers complaint.

The rest make a silent vow of never to spend their money on your business.

Isn’t that terrible? Don’t you wish more of your customers complained? It obviously gives you an opportunity to improve and win back their trust.

The worst is a silent unhappy customers. The one who won’t complain, just go about their way. In their mind, they’re not being rude to you by complaining. But, if they don’t complain, how can you win them back?

But, there just might be a way to get your customers to complain.

How to Get More Customer Complaints?

Follow-up after the transaction asking for feedback.

One way to get feedback is to ask them to score you on different areas of transaction.

Some ideas for businesses with physical locations.

  • Wait time before a salesperson approached them
  • Knowledgeability and usefulness of the salesperson
  • Product Selection
  • Checkout line
  • Checkout process

Some ideas for online businesses

  • Product selection
  • Ease of finding the product
  • Online Assistance Tool
  • Checkout process

Avoid asking questions such as “How did you find our website?” You can find this out for yourself by installing an analytic software on your website.

Focus on questions a software cannot answer on behalf of a customer.

Simply the scoring system too. When companies ask to score them on scale of one to 10, no one will ever give you a 6.75. It aggravates me when companies do that. Instead make the scoring system simple – just 1, 2 or 3.

  • One stands for “Just plain bad. Can’t go anymore downhill”
  • Two stands for “Could’ve been better”
  • Three stands for “Oh, dear god. I love it”

Some final things to consider and remember when asking for feedback.

  • Ask no more than one open ended question. Preferably, “what is one biggest change you would like to see implemented before your next visit?”
  • The customer is a busy person and be considerate of it. Keep the number of questions under 5. A lengthy survey automatically triggers a “No, thank you.” response in me.
  • Keep your scoring system simple.

Next time a customer complaints, be happy. Thank them. Ask them how you can improve. Make the change and notify them. Invite them again.

You will almost always turn a unhappy customer into a raving fan.

Now, don’t you just wish ALL of your unhappy customers complained?

I do.

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Want to become a part of my Entrepreneur’s Paradise? Click here for more details. The content I share is addictive, inspiring and transformational. You don’t want to miss it.

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Create Job Fair Excitement through Social Media: 10-Step Process

According to the recruiter at my company, having a booth at a Job Fair costs anywhere from $1,000 to $2,000. If I were to spend this kind of money, I would do anything to make sure it was well worth my investment. Wouldn’t you?

I’m a inherently a problem solver. And it bothers me when people squander valuable and easy opportunities to make a difference. I see so many HR professionals spending valuable company resources on attending job fairs only to come back with a bunch of resumes and no real relationships with the candidates. That’s depressing, at least to me.

That can change. Using my 10-step process, you can not only double the amount of resumes, but the candidates you meet will be looking forward to apply at your company and build a genuine working relationship with you.

It’s all about value.
Want to attract great candidates?
Provide great value.

The 10-step process generates interest and gains a following before, during and after a job fair. Steps 1-6 should happen before a job fair. Steps 7-9 should happen during the job fair. And, step 10 should happen after the job fair.

Before the Job Fair

Generate Curiosity

You can send a tweet to your current Twitter, Facebook and LinkedIn followers saying something like this, “We are planning something large in the near future. Wish I could tell you more about it. Have to wait until all is finalized.” You definitely want to send this first tweet once you are finalized about the job fair. Why? Your followers are now eagerly waiting to find out what the big surprise is. If the job fair doesn’t pan out, then you will not only be disappointing them but probably also lose some following.

Build Excitement

The tweet should say something like this, “FINALLY! So excite to let you know that we are going to have a JOB FAIR. Will follow-up soon with more details.” The job seekers following you will now start gearing up.

Subscribe for First Dibs

Send an email to your entire contact list stating, “Follow us on Twitter & LinkedIn to be the first one to know when and where the job fair is.” This way, some of the people who are on your contact list but are not following you on Social Media could start following your on Social Media channels.

Venue & Time Information

Send a Tweet stating the Job Fair’s location, date and time information.

How to get the most out of it?

You want to let your job seekers know that you care about them. You don’t want to waste their time finding your booth. So, in this tweet, let them know where exactly your booth will be located and when they come there expect to meet Mr. or Ms. XYZ. An awesome idea here would be to include a link to “How to make the most out of any Job Fair?” document. It can be anywhere from 1-few pages. This also makes you stand out from other companies that will be at the job fair.

Reminder Information

Send out a Tweet one day before the fair reminding your followers that the Job Fair is right around the corner and you cannot wait to see and meet them.

During the Job Fair

Job Fair Begins!

Send out a tweet announcing the start of the Job Fair. Ask people to stop by.

Share your Excitement

Have your company reps send out tweets from the job fair about the excitement and important happenings. This  builds positive energy among your followers and also reminds anyone about your existence at the job fair, in case they missed out on your booth.

After the Job Fair

Thank You!

At the end of the Job Fair day, send out a tweet thanking the participants for making it successful and stating that the job fair was incredible.

Where to get follow-up information

On the following day, send out messages on your social media accounts telling job fair candidates about where to find follow-up information on the resume they handed out at the job fair.

It is also helpful to send information about your company reps that will be present at the fair. This information can either include their bio if it is on your website or names and titles at the minimum. This helps personalize your company. When the candidate comes to your booth, they know to expect Mr. / Ms. XYZ as opposed to some Random Rep at other booths.

Bonus Step

Extract the e-mails of candidates who provided you with a resume and build a list.

Upload the list to your email marketing database and send out an email to them specifically with the follow-up information.

A personalized service like that can go a long way. It shows the candidates that the company truly cares about them.

One last idea – Stand out from competitors

Give a one-page document to everyone that stops. The document should contain:

  • Information about the company
  • A link on how to submit a job application
  • Who to follow-up with after the application is submitted
  • Links to company’s social media handles

It’d be a good idea to have this document be on a bright-colored paper. It separates from all the white-colored paper they will have.

Make sure the social media handles are spelled out.

Consider adding QR codes if you like.

While most companies will be handing out mugs and mouse pads, your paper will actually provide follow-up information.

It will make you stand out among the crowd.

Did you find strong value in this post?

Twice a month, I privately share Entrepreneurship related “Super Content” (a mix of incredible ideas, tools and strategies) with a select group of people in my Entrepreneur’s Paradise.

Want to become a part of my Entrepreneur’s Paradise? Click here for more details. The content I share is addictive, inspiring and transformational. You don’t want to miss it.

Trust me, it’s that good. Get hooked, now!

Is your website mobile-friendly?

In April of 2015, Google released a new update where they would give preference to mobile-friendly websites in their search engine results.

So, if your website is not mobile-friendly, you must have noticed a drop in traffic and customers in the last two years.

Not sure whether your website is mobile-friendly? Take Google’s Mobile-Friendly Test. All you do is enter your website URL and it tells you whether your website is mobile-friendly or not.

In addition to Google favoring them, there are many other benefits to a mobile-friendly websites.

Majority of your website traffic comes from mobile devices. Hence, if your website is not optimized to be properly displayed on mobile devices, you will lose traffic quickly.

Mobile friendly websites load very fast. This is clearly important in our growing impatient world. If a website does not load within 3 seconds (which most non-mobile-friendly website do not), people move on to something else.

Social media shares are huge on mobile. Since people are already logged into their social media accounts on their mobile devices, sharing becomes much more easier.

Lastly, having a good mobile website makes you memorable. In today’s world, where many websites are still old-school, a mobile-friendly website will help you stand among your competition.

Did you find strong value in this post?

Twice a month, I privately share Entrepreneurship related “Super Content” (a mix of incredible ideas, tools and strategies) with a select group of people in my Entrepreneur’s Paradise.

Want to become a part of my Entrepreneur’s Paradise? Click here for more details. The content I share is addictive, inspiring and transformational. You don’t want to miss it.

Trust me, it’s that good. Get hooked, now!

Decision Funnel

Don’t you wish there was decision funnel through which you could run every task on your to-do-list and throw away the unimportant? Well, now there is.

Several months ago, I heard a fellow named Rory Vaden on a podcast. He was promoting his book Procrastinate on Purpose: 5 Permissions to Multiply Your Time. The title piqued my interest because until that day, all I had ever heard was how procrastination was bad and evil.

Rory’s point was, there are certain things that have a domino effect in life. It’s true with money, habits and time.

If one wants to truly multiply their time, they need to procrastinate on all things that don’t create more time tomorrow. Instead, one should focus all of their energies on activities that will produce more time in the future.

In the same podcast, he laid out a funnel to identify these tasks and procrastinate the rest. Today, I want to share that funnel with you.

Decision Funnel

Every single time you come across a task, run it through the following questions.

  1. Can this task be eliminated?
    1. If yes, do not waste time on the task
    2. If no, move to question no. 2
  2. Can this task be automated?
    1. If yes, mark it as “To Be Automated” and proceed to question no. 3
    2. If no, move to question no. 3
  3. Can this be delegated?
    1. If yes, give it to someone who can get it done
    2. If not, move to question no. 4
  4. How significant is this task in larger scheme of things?
    1. If very significant, then ask … does it have to be done urgently?
      1. If yes, do it now
      2. If not, make it part of your to-do-list
    2. If the task is not very significant in larger scheme of things … put it back in line to be processed into the funnel (Maybe things will change and this task might get eliminated)

I found this decision funnel to be immensely valuable.

I hope you feel the same.

Did you find strong value in this post?

Twice a month, I privately share Personal Growth related “Super Content” (a mix of incredible ideas, tools and strategies) with a select group of people in my Personal Growth Paradise.

Want to become a part of my Personal Growth Paradise? Click here for more details. The content I share is addictive, inspiring and transformational. You don’t want to miss it.

Trust me, it’s that good. Get hooked, now!

Sales: The only thing new entrepreneurs should focus on

Starting your first business? It’s so exciting.

You probably have a large to-d0 list.

May I make a suggestion? Rip that list and throw it down the drain.

There are only two things you need right now.

  1. A starter website that provides information about what your company does
  2. A sales process

You take care of the website. I’ve drafted a basic sales process for you here:

It’s a simple four step process.

  1. Identify and build a list of potential prospects
  2. Call or e mail and setup meetings with them
  3. Present your product or service
  4. Follow up for a yes or no decision

So, what is the best approach to execute each of these steps? I don’t know the answer for you.

There are myriad of ways you can accomplish each of these steps. Use the “trial and error” method to figure out what works best for you. There are books available on each of these steps with countless methods within.

The bottom line is – As a new entrepreneur, you should be focusing all your energies on selling your products or services. Nothing else.

This does one simple thing. It generates cash.

A very important thing to have when you are starting a new business.

One final tip.

Make your list of prospects as large as possible. It breeds confidence and it will show through in your sales presentations.

Good luck!

Did you find strong value in this post?

Twice a month, I privately share Entrepreneurship related “Super Content” (a mix of incredible ideas, tools and strategies) with a select group of people in my Entrepreneur’s Paradise.

Want to become a part of my Entrepreneur’s Paradise? Click here for more details. The content I share is addictive, inspiring and transformational. You don’t want to miss it.

Trust me, it’s that good. Get hooked, now!

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