Mayur Gudka

I am THE BEST Small Business Growth Consultant in North Shore, MA.

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Is your website mobile-friendly?

In April of 2015, Google released a new update where they would give preference to mobile-friendly websites in their search engine results.

So, if your website is not mobile-friendly, you must have noticed a drop in traffic and customers in the last two years.

Not sure whether your website is mobile-friendly? Take Google’s Mobile-Friendly Test. All you do is enter your website URL and it tells you whether your website is mobile-friendly or not.

In addition to Google favoring them, there are many other benefits to a mobile-friendly websites.

Majority of your website traffic comes from mobile devices. Hence, if your website is not optimized to be properly displayed on mobile devices, you will lose traffic quickly.

Mobile friendly websites load very fast. This is clearly important in our growing impatient world. If a website does not load within 3 seconds (which most non-mobile-friendly website do not), people move on to something else.

Social media shares are huge on mobile. Since people are already logged into their social media accounts on their mobile devices, sharing becomes much more easier.

Lastly, having a good mobile website makes you memorable. In today’s world, where many websites are still old-school, a mobile-friendly website will help you stand among your competition.

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Decision Funnel

Don’t you wish there was decision funnel through which you could run every task on your to-do-list and throw away the unimportant? Well, now there is.

Several months ago, I heard a fellow named Rory Vaden on a podcast. He was promoting his book Procrastinate on Purpose: 5 Permissions to Multiply Your Time. The title piqued my interest because until that day, all I had ever heard was how procrastination was bad and evil.

Rory’s point was, there are certain things that have a domino effect in life. It’s true with money, habits and time.

If one wants to truly multiply their time, they need to procrastinate on all things that don’t create more time tomorrow. Instead, one should focus all of their energies on activities that will produce more time in the future.

In the same podcast, he laid out a funnel to identify these tasks and procrastinate the rest. Today, I want to share that funnel with you.

Decision Funnel

Every single time you come across a task, run it through the following questions.

  1. Can this task be eliminated?
    1. If yes, do not waste time on the task
    2. If no, move to question no. 2
  2. Can this task be automated?
    1. If yes, mark it as “To Be Automated” and proceed to question no. 3
    2. If no, move to question no. 3
  3. Can this be delegated?
    1. If yes, give it to someone who can get it done
    2. If not, move to question no. 4
  4. How significant is this task in larger scheme of things?
    1. If very significant, then ask … does it have to be done urgently?
      1. If yes, do it now
      2. If not, make it part of your to-do-list
    2. If the task is not very significant in larger scheme of things … put it back in line to be processed into the funnel (Maybe things will change and this task might get eliminated)

I found this decision funnel to be immensely valuable.

I hope you feel the same.

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Sales: The only thing new entrepreneurs should focus on

Starting your first business? It’s so exciting.

You probably have a large to-d0 list.

May I make a suggestion? Rip that list and throw it down the drain.

There are only two things you need right now.

  1. A starter website that provides information about what your company does
  2. A sales process

You take care of the website. I’ve drafted a basic sales process for you here:

It’s a simple four step process.

  1. Identify and build a list of potential prospects
  2. Call or e mail and setup meetings with them
  3. Present your product or service
  4. Follow up for a yes or no decision

So, what is the best approach to execute each of these steps? I don’t know the answer for you.

There are myriad of ways you can accomplish each of these steps. Use the “trial and error” method to figure out what works best for you. There are books available on each of these steps with countless methods within.

The bottom line is – As a new entrepreneur, you should be focusing all your energies on selling your products or services. Nothing else.

This does one simple thing. It generates cash.

A very important thing to have when you are starting a new business.

One final tip.

Make your list of prospects as large as possible. It breeds confidence and it will show through in your sales presentations.

Good luck!

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Get insider access to my treasure trove of marketing insights, personal invites to closed door programs not offered on this site, and personal musings on a occasional basis.

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