Questions to help you create your Customer Avatar

Before creating any marketing material, it is important to know who you target audience is. Once you understand your target audience, you can be precise in your marketing. Below are some questions that will assist you in better understanding your target audience and in building your customer avatar.

Find at least 10 people interested in your product or service. The more people you interview from different facets of life, better. Invite them for at least hour-long interview over a cup of coffee and find the following information from them.

Find out who they are

  • What company do they work for?
  • How old are they?
  • How long have they been in their current role?
  • How large is their team?
  • Why do they do what they do?

Find out what they do

  • What motivates them?
  • What is their end game?
  • What are their aspirations?
  • Why did they move from Company A to Company B?

Find out what they want

  • What are their hopes and dreams?
  • What content are they attracted to or currently read?
  • What do they think about all day long?

Find out how they see themselves

  • How do they compare themselves to their co-workers?
  • Do they think there’s more to learn about their profession?
  • Do they hang out with their co-workers outside of work?

Find out how they spend their day

  • What do they read? What do they share?
  • How do they learn about new stuff? New tools? New articles?
  • What do they hate about their day?
  • What do they love?

During the interview, take notice of things such as:

  • Vocabulary, puns, references, tone, gestures, etc.
  • What makes them light up, what they hate discussing
  • Their outfits, style, accessories, personality.

Once you have these answers, aggregate all your data into a spreadsheet and start looking for commonalities. That becomes the basis of all your marketing material.

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